Always close to the world of art and culture, Eni tells the story of its visual communication through an installation inspired by one of the first and most iconic Agip stations.
Through a collection of advertising pages, photographs, drawings and manuals that have accompanied the figure of the "six-legged dog", Eni illustrates its continuously evolving identity, from the images of the exhibition with the thirty finalists of the Agip competition held in September 1952 at the Salone Annunciata gallery in Milan, to the renewal process launched in 2022 involving the companies Plenitude, Versalis and Enilive. Today, the Eni brand is presented in a new graphic form, with a revised composition that signifies the evolution in the company's approach to energy, offering different but complementary services and products.
From the first iconographic success of the "six-legged dog" designed by Luigi Broggini, to the advertising campaigns that explored, through avant-garde techniques, new ways of conveying messages and the company's first rebranding in 1992, coinciding with Eni's transformation into a joint stock company. The exhibition also documents the continuous visual experimentation that over time, has allowed the adoption of new techniques and the involvement of artists and writers capable of interpreting and anticipating trends in the language of advertising. In this way, the brand has evolved from a visual element to a symbol of Eni's identity, an evolving visual synthesis that continues to tell the story of the energy of today and the energy of tomorrow.